World Abilitysport

Design, brand identity

Created at Landor & Fitch
landorandfitch.com/en

A humble brand identity for World Abilitysport, one of the world’s leading organisations for the development of Para sports. With memberships of more than 80 countries around the world, World Abilitysport is passionate about offering as many competition opportunities as possible for athletes with physical impairments.

We built a simple design system that captures the restlessness of their competitors; letterforms and iconography that encapsulates flow and tension, a colour scheme full of energy and a library bank packed with powerful imagery. World Abilitysports’ new refreshed look & feel truly reflects the spirit and tenacity of their community.