Small Small Big

Design, brand identity, art direction
Motion: Giada Pieropan
Strategy: Rachel Williams & Sophie Collier

Created at Landor & Fitch
landorandfitch.com/en

Small Small Big is a programme to help people change their behaviour through small things we can all do that add up to make a big difference.

We started with the seemingly smallest thing: emails.

But by 2030, 457.93 billion emails will be sent and received globally. It all adds up. The energy used to store these emails could power an electric car. For 131,000,000 km. Now, imagine if we all took action to reduce our inboxes. We could reduce those 131,000,000 km closer to one big zero.

Our strategy: turn the problem into the solution. A simple call to action prompt that everyone can add to their email signature: Click delete. And changing behaviours on email storage is just the start. There are many small initiatives to come, adding up to one big impact.