Monster
Sales Supercharged Campaign

Nominated for The Drum Awards 2021 - B2B Integrated Campaign

Branding, editing, motion, design

Created at Mercieca
mercieca.co.uk

The energy drinks category is growing fast, in fact, 1 in 3 soft drinks sold in an energy drink and Monster is driving 77% of the category growth. With this in mind we were tasked to create a category initiative for Monster Energy, sharing their knowledge and insight with the convenience retail community and helping them utilise their chiller space.

We came up with an integrated communications programme and a new creative identity for all of Monster’s customer-facing comms.

The initiative showcases Monster’s credentials and their key product ranges. Offering retailers business advice, planograms, merchandising tips and chances to win exclusive prizes every quarter.

Launched on the first week of Jan 2021, the programme includes: a new online hub www.SalesSupercharged.co.uk, multimedia format advertising and a brand campaign toolkit for the global sales team.