Hospitality Action

Design, brand identity, art direction
(Alternative Art Direction shown)

Created at Mercieca
mercieca.co.uk

Created a new visual identity for Hospitality Action that captures their new positioning of 'We've got you!'

We developed an identity that anchors various divisions such as community events, corporate sponsorships, gifts and more. With a suite of new assets and a vernacular tone of voice, we created a brand full of new energy.

We wanted to put hospitality people right at the heart of the brand. So we collaborated with Park Plaza, Westminster, and hospitality’s leading industry photographer to shoot people from all walks of life; from chefs and concierge to front of house, security guards and sommeliers to catering managers. We also included the occasional appearance from a celebrity chef or two, to help drive awareness even further.